Should you use Material Design?

The subtle but often overlooked effects of using Design Languages.

The Surprising Science Behind Colour Codes

Coca-Cola Red, Tiffany’s Blue, British Racing Green, Macdonald’s Yellow.

How to find and solve glitches in your marketing funnel

Your business is up and running, you have set yourself up and you are generating leads….but how do you track those leads and ensure that as many as possible become valued customers?

The Importance of Brand Consistency

Brand consistency is something that is very difficult to measure. There is no simple way to give…

You need to build your Brand Identity MVP

Do you feel like your Brand Identity is developing, but not in the right direction?

What is Pilcro?

Background

In the 20th Century, the most influential companies were measured by revenue figures…

Marketers… do you use your brand guidelines?

Most companies have somewhere hidden in their file system a document that details their brand guidelines. Part of it might look something like this…