Netflix kicks off M&A, Disney moves away, and we expect “IRL” to be next in line

On Monday August 7th 2017, Netflix announced its first ever acquisition after almost 20 years of existence. Its first move targets the comic book publishing house Millarworld, behind…

Top Articles: Creating Brand Extensions in the New Media Landscape

Week 34, 2017

In the increasingly complex new media landscape, brands need to enhance their storytelling capabilities and build out consumer touchpoints. With emerging interfaces…

Top Articles: Revolutionizing Media Through Blockchain Technology

Week 35, 2017

Though blockchain might have been invented to keep track of cryptocurrencies like Bitcoin, the decentralized ledger is about to revolutionize many industries beyond…

Top Articles: Creating A New Media Strategy

Week 32, 2017

There were some big announcements this week about streaming services and over-the-top (OTT) content, particularly with Netflix and Disney. What makes the news relevant to our industry is not so much what…

Top Articles: Unlocking The Value Of New Content Formats

Week 31, 2017

Silicon Valley and Hollywood are converging. Technology and entertainment companies are both producing content like there’s no tomorrow, but in distinctly different ways. Hollywood has…

Top Articles: How Brands Can Tap the Power of Emerging Interfaces

Week 33, 2017

In the age of ubiquitous content, the interface has become a key way for brands to connect with consumers. Advancements in AI, AR, and other technologies have created…