This is how you create an amazing press release

PR agencies can be great, but many startups can do a…

You’re not selling your product. You’re selling a solution

Your customer doesn’t care about you. They…

Your press release needs images

Without images, there is no story.

This post is part of…

How our press release ended up on 500 news sites with zero business benefit

The story of how our…

The Tyranny of warm introductions

If you want diversity in your workforce, you can’t rely on employee referrals. So why do many VC’s insist on a ‘warm introduction’?

How to write the perfect bug report

If you find a bug , you probably want it fixed as quickly as possible. Kick off the process in style by writing the perfect bug report…

The secret to Crowdfunding success? Marketing.

The days of easy success on Kickstarter and Indiegogo…

The one pitch slide every startup gets wrong

When raising money for their startups, entrepreneurs get…

Should startups do a press release when they raise funding?

Raising funding for your early-stage…

How to get your news in front of journalists

You have a great story, a fantastic product and an incredible press release. Now how do you get it in front of the right people?