The Next Generation of SaaS Won’t Optimize for User Engagement

From Asymmetry to Symmetry of Information and the change of Sales

The Psychological Implications of Customer Experience

I’ve recently come across a number of articles that claim that “customer experience is the new marketing.”

After reading those words over and over again, a little idea started to whirl ‘round in my head.

How do we decide what to write?

Two weeks ago I received a very curious email where I was asked to explain how we design the graphics and the illustrations that we use in our write-ups.

I love being in touch with the readers but mostly I love sharing.

Emails as Extensions of Product Interfaces

For years emails were seen as a way to deliver messages. Today the line between…