Prismatic

3 Big Facts People Get Wrong about Brand

What you need to know to find your fit, gain traction, and…

How your understanding of brand is wrong, and what that means for yours.

Your audience doesn’t own your brand.

It’s popular to say that your brand belongs to your audience. If…

Why This, Why You?

What originally got me interested in Prismonde? In branding, or design even?

What happened to WeWork could be happening to you.

A primer on how to not go down in flames.

Relating Brain Structure to Brand Innovation

What the Latest Neuroscience Tells Us about Consumers’…

Naming: The Best Process to Discover the Perfect Name

The new era of corporate brand.

A rapidly shifting social landscape is rendering the traditional…

Brand: A Strategic Driver

And Why You Ought to Be Treating it as Such