McDonald’s Theory

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge…

The Facebook experiment has failed. Let’s go back.

What If The Great Resignation Is A Lie?

It’s Not Called the Great Hiring for a Reason.

Want to 10X Your Writing Revenue?

Know Who You Write For and Bait Them With Questions

The Best Second Option

What Makes a Relationship “Successful?”

AI Doesn’t Want Your Job

But Will Probably Take it Anyway

Will Threads be the Unravelling of Social Media?

Welcome to Threads: the least engaging social…

Surprise! You Have to Wear Pyjamas to Bed

One of the unique phenomena of a management role at a big company is the semi-annual…

No Fear — 3 Secrets to Winning More RFPs

If your job is anything like mine, this time of year means…

Keep It Relevant — Or, How Progressive Used a Mobile Ad to Reach Me

If you’re anything like me, you barely even notice ads on your smartphone any more. Super common and generally completely irrelevant, most of the time I don’t even see the videos I'm forced to watch between rounds…