The Unlikely Resurgence of Pabst Blue Ribbon

By Steve Penhollow

The Importance of Branding in Modern Political Campaigns

A Star Is Born, a Brand Is Built

The Ikea Story: From Flat-Packaging Innovation to Global Ambassador of Sweden

Ikea has become a global…

Patagonia and the Marketability of Anti-Materialism

Patagonia Has Built Its Success on Encouraging…

Lifestyle Brands Make an Emotional Connection with Consumers

Livin’ The Life

Lifestyle Brand Defined: Restoration Hardware

Through A Message To Its Board of Directors, RH Gives…

What Happened to Some of Our Favorite Brands?

From Brand Autopsy to Resuscitation: How To Save a Dying…

Brand-Centered Content Creation is Critical in This ADD World

Blah, Blah, Blah, Content Marketing…

Brand Characters Make Us Laugh While Affecting the Bottom Line

The Most Interesting Man, Two Quirky…