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Branding + Product Launches
In-depth articles and case studies on branding and products
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Branding + Product Launches
Sep 16, 2019
The Secrets to YETI’s Success
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Sep 12, 2018
Patagonia and the Marketability of Antimaterialism
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Mar 8, 2018
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority
Politics, Branding, and Self-Driving…
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Branding + Product Launches
Dec 28, 2017
3 Best Digital Campaigns of 2017
A Highlight of the Year’s Best and Most Engaging, Heartwarming, and…
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Nov 15, 2017
3 Marketing Lessons from England’s Premier League
A Closer Look at Why the Other Football Is Gaining…
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Oct 6, 2017
What Marketers Can Learn from Bizarre, Laughable, and Generally Unsuccessful Products
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Aug 31, 2017
Rebranding Carhartt
The Iconic American Workwear Brand Expands Its Reach by Challenging Traditional…
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Branding + Product Launches
Aug 31, 2017
From Beauty Bar to Marketing Powerhouse
A Look Back at Dove’s “Campaign for Real Beauty”
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Jul 27, 2017
A Look at 5 Brands That Take Social Responsibility to Heart
Companies with a Conscience
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Jun 6, 2017
Anthropologie & Co.: The Expansion of Shabby Chic
Can the Ever-Popular Women’s Retailer Prove In-Store…
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Branding + Product Launches
In-depth articles and case studies on branding and products
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