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The Secrets to YETI’s Success

The Secrets to YETI’s Success

YETI’s Rise May Seem Like Magic, But Its Not — It’s All About Understanding Audience
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BRITTON
Patagonia and the Marketability of Antimaterialism

Patagonia and the Marketability of Antimaterialism

Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy
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BRITTON
Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority

Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority

Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft
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BRITTON
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3 Best Digital Campaigns of 2017

3 Best Digital Campaigns of 2017

A Highlight of the Year’s Best and Most Engaging, Heartwarming, and Inspiring Digital-Advertising Campaigns
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BRITTON
3 Marketing Lessons from England’s Premier League

3 Marketing Lessons from England’s Premier League

A Closer Look at Why the Other Football Is Gaining Popularity in America
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BRITTON
What Marketers Can Learn from Bizarre, Laughable, and Generally Unsuccessful Products

What Marketers Can Learn from Bizarre, Laughable, and Generally Unsuccessful Products

Tales from the Museum of Product Failure
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BRITTON
Rebranding Carhartt

Rebranding Carhartt

The Iconic American Workwear Brand Expands Its Reach by Challenging Traditional Notions of Work
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BRITTON
From Beauty Bar to Marketing Powerhouse

From Beauty Bar to Marketing Powerhouse

A Look Back at Dove’s “Campaign for Real Beauty”
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BRITTON
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