How to Evaluate an IP for Mobile Games

IP licensing in the mobile games business is heating up. As the mobile game arena becomes crowded, it’s important for developers or publishers to stand out among thousands of mobile games. IP plays a vital role in promoting the game: it has an existing fan base…

O2O — Is It A Fad Or A Real Opportunity?

O2O (online to offline) is a buzzword in China right now. Almost every company talks about it. Big companies such as Baidu, Tencent, and Alibaba invested millions of dollars into O2O companies — dianping.com, nuomi,etc. This article focuses on analyzing…

BAT Mobile Strategy Analysis 4 — Baidu’s Investment Strategies

We've covered the business and product strategies of BAT(Baidu, Alibaba, Tencent) in previous analysis, particularly examining how each of them should compete in mobile space. Now let shift focus a little bit to the M&A…

The 6+1 Business Models of Internet Business

According to Wiki, a business model describes the rationale of how an organization creates, delivers, and captures value,in economic, social, cultural or other contexts. In a short sentence, a business model is the way that you make profits(your…