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Book Excerpts
Marketing — A Human Psychology Primer

Marketing — A Human Psychology Primer

In an analysis of consumer behavior called “Tightwads and Spendthrifts,” Rick, Cryder, and Loewenstein identify that the level to which…
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Ryan Bilodeau
Marketing Introduction

Marketing Introduction

Your small business is something in which you take pride. It offers customers the most efficient and effective services in your industry of…
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Ryan Bilodeau
Small Business Online Marketing Checklist

Small Business Online Marketing Checklist

You can’t paint the ceilings of your home if you haven’t yet built its foundation. Before attempting to advertise your product or business…
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Ryan Bilodeau
Leveraging Human Psychology — Marketing to the Tribal

Leveraging Human Psychology — Marketing to the Tribal

Human beings are social animals. We are drawn to play on teams and join clubs and own pets and make friends. Like the old quote goes: “No…
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Ryan Bilodeau
Leveraging Human Psychology — Marketing to the Needy

Leveraging Human Psychology — Marketing to the Needy

We have spent a big chunk of our human existence as hunter-gatherers. And so it’s safe to say that we as human beings are wired to collect…
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Ryan Bilodeau
Leveraging Human Psychology — Marketing to the Trendy

Leveraging Human Psychology — Marketing to the Trendy

Thomas Jefferson is often quoted as saying, “If you would have a happy family life, remember two things — in matters of principle, stand…
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Ryan Bilodeau
Leveraging Human Psychology — Marketing to the Inattentive

Leveraging Human Psychology — Marketing to the Inattentive

When is the last time you had a conversation whose duration was longer than 10 minutes? When was the last time that this conversation…
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Ryan Bilodeau
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