Products to People: The Mechanics of Marketing

Marketing — A Human Psychology Primer

In an analysis of consumer behavior called “Tightwads and Spendthrifts,” Rick, Cryder, and…

Marketing Introduction

Your small business is something in which you take pride. It offers customers the most efficient and effective services…

Small Business Online Marketing Checklist

You can’t paint the ceilings of your home if you haven’t yet built its foundation…

Leveraging Human Psychology — Marketing to the Tribal

Leveraging Human Psychology — Marketing to the Needy

Leveraging Human Psychology — Marketing to the Trendy