What Is Modern Public Relations — Fifteen PR Definitions

Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. What does it mean today to experienced PR practitioners? We asked: Danielle Hibbert (Clearbox), Stephen Waddington…

Fashion Brand — How to Make Your Brand Stand Out

After years of planning and designing, you decided…

BEST PUBLICATIONS TO FOLLOW ON MEDIUM

People who haven’t heard about Medium are missing out. There’s…

How to write a press release (Infographic)

Writing a press release may be tricky. If it’s well written, it can create a buzz around your company, but if it’s not — it will most likely stay unnoticed. In…

Avoid PR Software at All Cost — Eight Reasons

Some say new technologies have changed the way the PR industry works. Social media, smartphones, mobile apps and instant communication, they all influence people’s daily routines. Some even say there’s also a wide range of tools built for you —…

Scrum in Communications Team

The startup environment is well known for its rapid adoption of new…

How to make press releases more attractive for tech-savvy journalists?

The way we were doing PR years ago is gone. Forget it. Yes, the goals are the same. And yes, media relations are still an important part of the public relations practice, but the growth of digital…

Why Do You Need an Online Newsroom?

In today’s digital era, where news breaks around the clock as millions of people share news stories on social media, and the best brands use the power of journalism to create their own content — your organization needs an online newsroom to remain competitive.

How PR Specialists Can Use Brand Journalism — Three Lessons to Learn

Storytelling through various…

All-in-one SaaS

Why it’s not happening any time soon