Definition
The Boiling Frog is a “slippery slope” metaphor similar to Camel’s Nose.
The Camel’s Nose is a metaphor used to describe a situation where a small, slightly…
Bait and Switch is illegal, but is still rife today. A company or retailer will lure…
Some say that Framing is the most powerful of all persuasion principles.
Conformity to Emotions is similar to Conformity to Group Norms. Just as we like to…
Cognitive Dissonance refers to the situation when one becomes aware that what they…
The essence of The Zeigarnik Effect is “incompleteness”. When things are left incomplete, we…
Foot in the Door is the antithesis of Face in the Door. The idea is that you get someone to agree to a small…
