Definition
Some say that Framing is the most powerful of all persuasion principles.
The Boiling Frog is a “slippery slope” metaphor similar to Camel’s Nose.
Conformity to Emotions is similar to Conformity to Group Norms. Just as we like to…
The essence of The Zeigarnik Effect is “incompleteness”. When things are left incomplete, we…
Cognitive Dissonance refers to the situation when one becomes aware that what they…
Bait and Switch is illegal, but is still rife today. A company or retailer will lure…
The Camel’s Nose is a metaphor used to describe a situation where a small, slightly…