The Significant Objects projects: Quantifying the value of storytelling

Oxytocin: What marketers need to know about the ‘love drug’

Often described as the ‘love hormone’…

Default Choices: An Amazon Case Study

Defaults are a strong method of influencing user behaviour. They subtly nudge behaviour…

Confirmation bias and how it can be used in marketing

Whether it’s research studies or browsing reviews on Amazon, confirmation bias can make an unwelcome appearance when trying to make an objective decision.

Still watching? How streaming sites used choice architecture to increase engagement

Choice overload: what we can learn from a pot of jam

The importance of storytelling in marketing

Are you sitting comfortably?

How Three Niche Websites Use Product-Specific Filters To Create A Good Choice Experience For Users

The One Simple Way To Build Trust On Your Website

Trust is an important part of the human-website…

One easy way to improve customer experience (and potentially increase your profit margin)