How Should I Set Up a Marketing Analytics Practice?

How Should I Approach Building a Digital Marketing Practice at My Company?

Why Authenticity Matters

Last week I had the privilege of attending PTTOW! Sessions in New York where one of the topics discussed was how brands must focus on generating authentic content to succeed in our attention economy.

My Social Media Predictions for 2016

Social media is the best-positioned media channel available to marketers and publishers today. While adoption of ad blocking across the browser-based web (on both mobile and desktop) is growing, we can expect a rush toward more first-party ad serving platforms…

Why Agencies Shouldn’t Fear AdTech

They say it’s coming. The digital revolution that’s going to wipe out your agency.

Why Am I Seeing This Ad?