Did Facebook Promote The ALS Ice Bucket Challenge To Promote Autoplay Videos?

When the ALS Ice Bucket Challenge took over our Facebook feeds last month, I was a bit uncomfortable. I’m generally suspect of altruistic efforts that seem more trendy than helpful (have we caught…

How Do You Measure Relevance?

At The Edge, we are focused on one thing: delivering relevance. We want to be the best at getting the right articles in front of the right users. The service that meets the professional information needs of our users and helps them be better at what they do.

Hooked: the addictive effect of media

The fact is that as technology develops, so does our tendency to…

CRM, Not CMS

Cross-selling might sound like a chapter in an MBA textbook, but it was an incredibly logical and constant goal at the Financial Times…

Emoting with Kindle Highlights

I’m a technophile. I probably shouldn’t be allowed within 100 yards of an Apple store. I could be wrong and our last vestiges of our privacy will soon be usurped and the robots will take over. I do accept Facebook has forever changed the definition of ‘friend’ and texting…

The Most Perfect Piece of Information

Every day I come across some shiny new app that looks prettier than yesterday’s beautiful new…