Marketing authority Seth Godin has this test for brands: “Will people miss you if you are gone?”
Harley-Davidson, Virgin America, Instagram, Tesla, iPhone and Disney all pass his test.
People are flipping out about YouTube Red. Like it was a surprise. Like this is the first time a platform has changed the rules, exerted its power and rocked people’s worlds.
My recurring crowdfunding site Recurrency is built on the 1,000 True Fans model — a…