Both Brian and I come at marketing and sales from a software development background, and we’ve been lucky enough to be asked for advice quite a bit over the years. I was talking to a friend about a sales issue he was having the other day when I got angry enough…

One of my favorite Chappelle’s Show skits is when he imagines what it would be like if the internet were a real place. In the first part, he strolls into a mall and asks a kid if he knows where he can get any music. It goes something like…

Welcome! This blog post, which I’ve been waiting a long time to write, is the official “Hello, World” of Reify, the new company I recently founded with my friend, mentor, and now partner Brian Doll. Reify is a sales and marketing consultancy designed to work with companies whose primary audience…

Researching B2B SaaS pricing is one of the things we spend a good amount of time doing at Reify. Since pricing is very complicated, and there are no one size fits all recommendations for how you should execute on…

How to interview your customers

Inspired by this post by Tom Tunguz, one of my favorite business writers, I put together this…

Good marketing can help guide your product roadmap, but make sure to never set expectations that your product can’t meet. Or, as Stinger would say: