Top stories published by Reify in 2018

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Architect, The Killer Serverless Framework

Or: The Dream Of the 2000s Is Alive In Architect

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mrb in Reify

May 3, 2018

Why Marketing Doesn’t Work

…and what you can do about it

Marketing works. We all know it internally, even if we resent it at times. We know it works because we’ve all been successfully marketed to in numerous areas of our lives, both personally and professionally. Unfortunately…

mrb in Reify

Oct 11, 2018

Why Marketing Matters

A web version of my Velocity NY 2018 Keynote

mrb in Reify

Aug 21, 2018

The Marketing “Decafail” — Ten Mistakes You Can’t Afford To Make

Avoid these problems today to make your tomorrow more certain

At Reify, our list of clients is growing, we’re seeing the inner workings of more software companies, and we’re starting to notice…

mrb in Reify

Mar 19, 2018

Don’t Sell Green Juice, Sell Juicers

Avoiding a common consulting AntiPattern

Before we started a consultancy that sells strategic marketing and sales services to B2B software companies, we were both engineers that completely discounted the value of strategic marketing and…

mrb in Reify

May 9, 2018

You only need one buyer persona (for now)

How we think differently about buyer personas for B2B software companies

Our goal at Reify is simple: to help software companies sell more software. The most consistently impactful way that we’ve been able to achieve this is by…

Brian Doll in Reify

Jun 7, 2018

A Maturity Model for Social Proof

At Reify, we have a systems-driven approach to marketing. Marketing can often feel abstract, and a…

Brian Doll in Reify

Apr 3, 2018

Super Simple Marketing Attribution

Attribution is the practice of trying to figure out which marketing activities successfully nudged…

mrb in Reify

Apr 3, 2018

How to spend money on Marketing when you don’t have money to spend on Marketing

It’s easier than you think

One consistent takeaway from industry-sweeping surveys of how software companies operate is that faster growing companies spend more money on…

mrb in Reify

Jan 16, 2018

Comicless #1: The Conversation Begins

The first in a series of web comics where I try to explain serverless to myself

2017

These were the top 10 stories published by Reify in 2018. You can also dive into monthly archives for 2018 by using the calendar at the top of this page.

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