WELCOME TO GEN HIP HOP

Your very first glimpse into our GEN HIP HOP report, “Power In Numbers,” is here!

Meet The Culture Shapers.

With the psychographic identity of GEN HIP HOP defined as diverse, politically-active, success-driven…

Meet GEN HIP HOP.

In the intro of our GEN HIP HOP study, we define GHH through various psycho- and demo- graphics. Making up half of the U.S…

Views From The Youth: Election 2020

The Youth are Tapped Out on 2020, Politics Included

COVID-19 Hyper-Consumption

As the world continues to self-quarantine, practicing social distancing to flatten the curve of the global…

Hip Hop Diplomacy 2020

New Year Blessings! We’re starting 2020 off strong, reporting that, in thinking about the future of the planet, a 78%…