THE CULTURE AT COACHELLA: 11 Stylish Hip Hop Youths Tell Us All About The Festival Lifestyle

WELCOME TO GEN HIP HOP

Your very first glimpse into our GEN HIP HOP report, “Power In Numbers,” is here!

New Year, New Culture: Our 2019 Predictions

With 9 days into 2019, how will the next 356 look for The…

Meet The Culture Shapers.

With the psychographic identity of GEN HIP HOP defined as diverse, politically-active, success-driven…

Meet GEN HIP HOP.

In the intro of our GEN HIP HOP study, we define GHH through various psycho- and demo- graphics. Making up half of the U.S…

Views From The Youth: Election 2020

The Youth are Tapped Out on 2020, Politics Included

Top 3 Sub-Genres of Hip Hop

Over the course of over four decades, Hip Hop music has expanded its sound to encompass the times it’s lived…

Meet The Hip Hop x Sports Fan

All January is GAME DAY as we’ll be exploring the intersection of Hip Hop x Sports!

COVID-19 Hyper-Consumption

As the world continues to self-quarantine, practicing social distancing to flatten the curve of the global…