CryptoKnights AMA Recap: Marco Stagliano Unveils Another-1’s Innovative Web3 Clothing (Phygital Items)

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ritestream

3 min readMay 10, 2024

Another-1, the innovative Web3 startup founded by Marco Stagliano, took center stage in the latest CryptoKnights AMA. The session provided an insightful look into the company’s groundbreaking approach to bridging the physical and digital worlds through cutting-edge technology and fashion.

Introducing Another-1 and Marco Stagliano

Marco Stagliano, CEO and co-founder of Another-1, kicked off the AMA by sharing his background in traditional investment, corporate finance, and M&A before diving into the crypto world in 2015. His passion for sneakers and NFTs led him to co-found Another-1 with fellow sneakerheads, aiming to create a platform that fosters engagement and gamification between the physical and digital realms.

The Core Concept: Merging Physical and Digital

At the heart of Another-1’s solution lies the integration of NFC (Near Field Communication) chips and NFTs. By pairing the unique IDs of NFC chips embedded in physical products with preminted NFTs, the company ensures the authenticity and uniqueness of each item. This approach solves the counterfeiting problem prevalent in industries like fashion and sneakers.

Moreover, Another-1’s technology enables brands to establish a direct connection with their customers, facilitating engagement and reward programs based on real-world interactions. Consumers can monetize their products and enjoy benefits both offline and online, creating a dynamic real-world leaderboard that incentivizes active participation.

Scaling Through B2B Partnerships

To scale their solution, Another-1 has pivoted toward a B2B model, partnering with businesses across various industries, including fashion, entertainment, and gaming. By offering affordable packages starting at $1,000, the company aims to democratize access to its digital strategy deployment, empowering even small brands to leverage the power of Web3 technology.

Token Utility and Future Plans

The utility of Another-1’s token lies in its ability to unlock token-gated experiences and benefits across the company’s ecosystem of partners. Token holders will gain access to exclusive events, whitelists, raffles, and more, fostering a cross-industry loyalty program driven by engagement and real-world interactions.

Looking ahead, Another-1 plans to launch its token in the coming months, with strategic timing aligned with market conditions. The company is also working on exciting partnerships and collaborations, including a private sale of a new “Underworld” snow boot collection with Templa.

CryptoKnights: Joining the SharkTank Web3 Show

As one of the selected projects for the CryptoKnights show, Another-1 aims to showcase its innovative solutions to a wider audience, educating businesses and consumers on the potential of Web3 technology. The show’s unique format, combining reality segments and studio filming, promises to offer a visually compelling and interactive experience, allowing viewers to witness Another-1’s products in action.

With its focus on bridging the gap between physical and digital worlds, Another-1 stands out as a unique and groundbreaking project in the Web3 space. The CryptoKnights AMA provided a valuable opportunity for the community to gain insights into the company’s vision, technology, and future plans, setting the stage for an exciting journey ahead.

Watch the Full AMA below