Homepage
Open in app
Sign in
Get started
Insights
Optimize Your Yield — Master Your Bid Stream
Thought Leadership
Events
Programmatic 101
rivr.ai
Follow
As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?
As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?
Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst…
Nadjib Bennaï
Apr 11, 2019
Header Bidding 101: Client-Side Vs Server-Side
Header Bidding 101: Client-Side Vs Server-Side
Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and…
Nadjib Bennaï
Apr 9, 2019
Programmatic Industry Must-Reads: March
Programmatic Industry Must-Reads: March
The Rivr Monthly Programmatic Industry Must-Reads.
Nadjib Bennaï
Apr 9, 2019
A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and…
Nadjib Bennaï
Jan 31, 2019
Rivr closes the programmatic gap between supply and demand
Rivr closes the programmatic gap between supply and demand
At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by…
Nadjib Bennaï
Jan 9, 2019
Admonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!
Admonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!
“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!”
Erin Barber
Nov 12, 2018
Programmatic IO is done, on to Admonsters!
Programmatic IO is done, on to Admonsters!
(for interested readers: the soundtrack to this post is Don Henley’s “In a New York Minute”)
Benjamin Hansz
Oct 24, 2018
DiG Publishers is done, on to Programmatic IO!
DiG Publishers is done, on to Programmatic IO!
So, there is a spectrum in which to rate the quality of events, from complete shit to great. DIG Lisbon definitely falls in the direction…
Benjamin Hansz
Oct 8, 2018
DMEXCO is done, on to DIG Lisbon!
DMEXCO is done, on to DIG Lisbon!
You want to talk about busy? Let’s take a look back at DMEXCO then, shall we?
Benjamin Hansz
Sep 20, 2018
MGS is done, on to DMEXCO!
MGS is done, on to DMEXCO!
The #MobileGrowthSummit was a nice start to the tour, especially because travel time is only two stops on the S-Bahn — no car, no plane……
Benjamin Hansz
Sep 10, 2018
Rivr Audience Yield Manager — Outline of The Tour
Rivr Audience Yield Manager — Outline of The Tour
Greetings!
Benjamin Hansz
Sep 4, 2018
Meet The Berlin Startup Trying To Fix All Of Programmatic’s Problems
Meet The Berlin Startup Trying To Fix All Of Programmatic’s Problems
Rivr — billed as a universal translator for the programmatic ecosystem — is trying to refine the transaction process. Can a small startup…
Erin Barber
Sep 3, 2018
Many Battlefronts In War Against Duopoly
Many Battlefronts In War Against Duopoly
It’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly — as the demise of digital advertising. What makes…
Erin Barber
Jun 15, 2018
A Rivr Runs Through the Exchange: Simplaex’s AI-Powered Identification Layer
A Rivr Runs Through the Exchange: Simplaex’s AI-Powered Identification Layer
“Why is everyone unhappy in this industry?” asks Jeff van Ede, CEO and Co-Founder of Simplaex. “There is something fundamentally wrong in…
Nadjib Bennaï
Jun 13, 2018
An Ounce of Audience Optimization is Worth a Pound of Inventory
An Ounce of Audience Optimization is Worth a Pound of Inventory
By Benjamin Hansz
Nadjib Bennaï
Jun 6, 2018
Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach Audience
Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach Audience
Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its…
Nadjib Bennaï
Jun 4, 2018
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to…
Nadjib Bennaï
Jun 4, 2018
Rivr Hosts Exclusive Roundtable “Supply Side Innovation: Is it the Missing Piece in the Digital…
Rivr Hosts Exclusive Roundtable “Supply Side Innovation: Is it the Missing Piece in the Digital…
Rivr, the new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, today…
Nadjib Bennaï
Jun 3, 2018
How SSPs and Publishers Can Break the Walled Gardens
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is…
Nadjib Bennaï
May 29, 2018
An Ounce of Audience Optimization is Worth a Pound of Inventory
An Ounce of Audience Optimization is Worth a Pound of Inventory
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at…
Nadjib Bennaï
May 28, 2018
About rivr_ai
Latest Stories
Archive
About Medium
Terms
Privacy
Teams