All stories published by RTA902 (Social Media) on February 16, 2017

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All Stories published by RTA902 (Social Media) on February 16, 2017

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2017

February

Kristina Johnson in RTA902 (Social Media)

Feb 15, 2017

Hijacking #McDStories

A good example of a corporate social media fail is McDonald’s Twitter campaign using the hashtag #McDStories in January…

Kat Vidojevic in RTA902 (Social Media)

Feb 15, 2017

Wendy’s Takes the W

A social media win is going out to the Wendy’s social media team for their savage, hilarious, and refreshing tweets. The…

10 responses

PK Private in RTA902 (Social Media)

Feb 15, 2017

Twitter is the new customer service

Corporations are slowly learning to incorporate customer service into their social media platforms. Facebook, Twitter, Instagram, etc., are not just for posting business content and general material to attempt to keep their public engaged and make them believe that…

1 response

Elizabeth Albright in RTA902 (Social Media)

Feb 16, 2017

When Planned Out Doesn’t Pan Out

Back in March 2016, Microsoft unveiled their new AI chatbot, Tay. In what was perhaps an attempt to engage Generation Z, Tay was modelled after the speech patterns of a teenage girl. The idea was that Tay would engage with people though Twitter and begin to learn the…

3 responses

Geanie Luu in RTA902 (Social Media)

Feb 16, 2017

Canned Food or Planned Diet?

When reacting to a moment’s notice of an unprecedented event that is being publicized, there may be various moves on both parties — the corporation, the associated faces of the industry, and the larger public.