What’s Goin’ On Ace Family: How One Family Changed the Future of Vlogging Forever

SM Entertainment — Korean Entertainment Company as one of the best global social media influencers

HOW WILDFLOWER CASES IS MAKING YOU WANT ONE TOO.

How the Kardashians Took Over Social Media

There are two types of people in this world. Those who look up to the Kardashian family and those who absolutely hate them. There is no in-between. Love them or hate them, they have been able to build their own empire, with social media being one of their…

How Trisha Paytas Shows the Dark Side of Personal Branding & Social Media

Aureta — the aesthetic master mind behind Love Watts

The financial transaction and exposition of contemporary and multi media art pieces have increasingly shifted from the traditional gallery viewing format on to the digital platform and social media sphere. Artists today gain most of their…

Video games and the impact of social media.

Over the past decade or so, the video game industry has become far more mainstream than it used to be. There was a time when the idea of a video game immediately made people think of violence and guns — this was the peak of games like Call of Duty and…

Dove: More than just a Change in the Beauty Industry

PETA’s Social Media Genius

Whether you agree with their politics or not, you have to give it up to PETA (People for the Ethical Treatment…

Archetype of the Perfect Woman — How Tammy Hembrow Is Making Big Moves On An International Scale

Lil Miquela: As Real As Virtual Can Get

Miquela “Lil Miquela” Sousa checks off all the boxes to be an Instagram influencer: she…

The Brilliant Brain of Bo Burnham

Early Life

THE NEW AMERICAN DREAM: Cardi B’s Climb From Social Media to Top-Charting & Record Breaking Rapper

She don’t dance now, she makes money moves. Literally.

The Rise & Fall of Logan Paul

Social media is an integral and big part of our lives today. Whether it’s checking Facebook in the morning for messages or scrolling through Instagram in class, it’s an activity that takes up a large portion of our day. Vine was a very popular application that was formed in…

Our Tweets are as Fresh as our Beef. The Story of the Wendy’s Twitter Account.

Chrissy Teigen: One of the Greatest Social Media Influencers

For anyone that doesn’t know who Chrissy Teigen is, she’s a supermodel, best-selling cookbook author, TV host, and of course John Legend’s wife. She has a big following on social media not just because of who she is, but…

Casey Neistat: The Man, The Myth, The Legend

Casey Neistat. Everyone on YouTube knows him. Everyone on YouTube loves him. So……

Rihanna: The Ultimate Fashion Influencer

Okay, I know a lot of you have probably seen this meme (or a variation of it) and maybe…

From serving fresh beef to fresh raps: A Wendy’s Social Media Analysis

Dissecting the Big Baller Brand Model

If there is one brand/organization that has instilled itself in our society via social…

Ethereal is an Understatement, this is Art: Haris Nukem

How Justin Baldoni Uses Social Media to be Influential

“I decided to use my social platform as kind of this Trojan horse…

Issa Rae and the Power of the Awkward Black Girl

#HDMH a Movement and a Brand

Marcus Stroman of the Toronto Blue Jays is the CEO and founder of his brand HDMH, which stands for “Height…

Why @shutthekaleup is Kale-ing it.

If you’re not well-versed in the world of health and wellness on Instagram then you may be asking…

Tammy Hembrow: A Fitness & Athleisure Mogul

Tammy Hembrow is someone many people may know of due to her gorgeous pregnancy…

Genie Bouchard — The Social Media Queen of Tennis

IKEA: Visuals, Stories, Art

You may not think a retail furniture company would have that much of a story or personality attached to it. But IKEA has built itself a notable reputation for build-it-yourself, functional, and well-designed home furnishings. Now can I just say, IKEA has a multitude of social…

Netflix Does it Right

There is likely not a person who is active on Twitter who hasn’t seen a comedic tweet from the Netflix US account…

La Bronze James AKA Jackie Aina

Ms. Jackie O, the rose-gold army vet.

Zoella: Bedroom Blogger to Global Superstar

Social Media has been leveraged by many celebrities and companies as a huge marketing tool for their brands, launching campaigns and building an online image that has increased their followers and revenue. However, through social media a new status has…

My Final Post: Donald Trump owns Twitter.

I don’t think it would be right to not discuss Donald Trump’s use of social media for…

A DIY Social Media Queen | LaurDIY

Lauren Riihimaki, also known as LaurDIY, is not only a DIY queen, but she is also a queen of social…

Another Article on Kylie Jenner — do we even care though?

The Power of Social Media in a Social Business

What do you think about when you first hear real estate agent? Do you think jelled hair, nice cars and business clothes? Or is it someone that you can rely on to help you shop for homes, like you’d trust someone working at The Gap to help pick some…

Me Too. Social Media: A Tool for Change

Over the last decade, social media has proved to be one of the fastest growing and most influential industries the world has ever seen. We as consumers use social media every day for up to multiple hours for a plethora of different reasons. I myself have seen…

Final Post — Tommaso Ciampa

For my final blog post for RTA902 I wanted to find something that was different from a traditional social media presence. After searching the web and considering my own passions, I was able to find one of the most unique and interesting people on social media.

The Doctor’s Social Media Prescription

Acquiring and maintaining a substantial and committed social following depends greatly on the development of one’s brand identity and can be most effectively achieved via the integration of various marketing tactics both on and offline. Although both analog and…

The Unshakable Empire of Facebook

With all the Cambridge Analytica drama from the past couple of weeks, Facebook’s reputation has been…

Taking Time Off From Rockets to Have Fun on Social Media

Kim Kardashian Rules the World

I’d like to start this off with I’ve never really understood the Kardashians but somehow they always…