What Everyone Should Know Before Starting a SaaS Company

We’re talked about each before individually, but let me throw ’em together:

• It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail…

I Was Wrong. NPS is A Great Core Metric.

When I was a founder, I thought Net Promoter Score (“NPS”) was a pretty dumb, Big Company metric. There were a bunch of things I didn’t like about it:

• NPS is backwards looking It doesn’t tell you much about your prospects, the…

All Pricing is Relative. How To Make That Work in Your Favor.

Pricing, Product & Competition

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point —…

10 Things I Wish My Board and VCs Had Told Me

1. Power laws are real. $1m MRR is when it gets great. No, it doesn’t get any easier then, per se. It never gets truly easier. But you won’t fail after $10m ARR or so if your customers love you. It is different. And you can build something that will…

What The Downturn Will Probably Look Like in SaaS

How to Build a $100 Billion SaaS Company

Today, there is 1 $100B+ SaaS Company, Salesforce. Just one. We could add older companies…

The 4 Questions Every Founder Should Ask Every VC. That Almost No One Asks.

Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and…