What Everyone Should Know Before Starting a SaaS Company

We’re talked about each before individually, but let me throw ’em together:

• It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail…

I Was Wrong. NPS is A Great Core Metric.

When I was a founder, I thought Net Promoter Score (“NPS”) was a pretty dumb, Big Company metric. There were a bunch of things I didn’t like about it:

• NPS is backwards looking It doesn’t tell you much about your prospects, the…

All Pricing is Relative. How To Make That Work in Your Favor.

Pricing, Product & Competition

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point —…

Why B2C Folks Often Fail When They Join B2B Start-Ups

Most B2C folks never make it when they try to transition to SaaS and B2B, no matter how bright and talented they are. They flame out and quit or otherwise washout in just a few months.

So Your App Is Just a “Nice to Have”

In the old days, folks would criticize start-ups as “just a feature”. Oh Google/Salesforce/Microsoft will just build that. Back in the day when the world was a desktop OS, there was a lot of truth to that. When the web became our OS, that started to fade. The…

Is it SaaS? Is it ARR?

A lot of us SaaS old timers feel like it may almost be time to retire the SaaS acronym. Isn’t everything SaaS now? No one is building on-prem software from scratch anymore, are they?

It’s a fair point. I remember when Salesforce used “No Software” as their tag…

Raising More Than $20m in Venture Capital? It’s All Good — If You Are Even Better Than Box

For the past few years, it’s been pretty confusing trying to understand what’s going on in SaaS fundraising. Starting in ’13 through mid-’15, rounds dramatically grew in size…