It’s not Rocket Science, it’s Empathy

Recently IDEO founder David Kelley gave a wide-ranging interview to 60 Minutes in which he spoke about what sparks innovation, his relationship with Steve Jobs and the creation of the first Apple Mouse. Kelley started the design and consulting company IDEO, which…

Wearable Technology: Can fashion save more lives than doctors?

Probably not. But it can help you live a healthier lifestyle.

The basic principles of wearable technology is that continual numerical awareness of your lifestyle will help motivate you to: eat…

Are digital devices making cash registers obsolete?

The cash register was invented in the late 1800s and it’s fair to say it’s had a pretty good run over the past 200 years. But all good things must come to an end and this iconic machine is no exception. This should come as no surprise…

Do Your Shoes Have GPS?

Great design is easy to spot — after the fact. But for every elegant iPhone, there’s an awkward BlackBerry Storm; for every leonine Mercedes-Benz S-Class, a platypus-like R-Class. It’s also harder still to endow even the coolest style with genuine substance. Well, check out a gallery…

The CDMi Harlem Shake

Watch us do the Harlem Shake, CDMi Style.

Hey Google Glass, welcome to the NFL

NFL teams are constantly trying to find new ways to gain an edge over their competition. From early mornings in the weight room to late nights in the film room. If something can provide even the smallest advantage, teams will look to jump all over it.

Twitter CEO Dick Costolo’s Advice to College Graduates

I recently had the privilege of attending my little sisters graduation from the University of Michigan (Go Blue!). It was full of lots of amazing highlights that included hearing my sisters name get called to receive her diploma…

When is the best time to Tweet?

With Twitter being available, 24 Hours a day, 7 days a week, 52 weeks a year (…and so on and so on and so on); Is there ever a right time to Tweet? For many brands, products, marketers and of course self promotions — Timing is everything! So, ensuring that you share your…

Apps for Adherence

Getting patients to take their medication as prescribed has long been a challenge for the physicians, caregivers, friends, and families of those undergoing treatment.

“Data show that as many as half of all patients do not adhere faithfully to their…

He changed the way we communicate, now he wants to change the way we shop

60 Minutes recently did a profile piece on Twitters founder Jack Dorsey. During the interview, Dorsey talks about how he created Twitter, his separation and reunion with the company and his current…

What Sparks Creativity?

Let me set the scene: The client needs a new campaign, the pitch is tomorrow, you have a bunch of sharpened pencils and a blank page. You stare at the page waiting for an idea to jump out at you but nothing comes out. You sketch and erase, then sketch and erase some more. Time is…

Fill the Silence

Need to break the ice? Steer a conversation in a new direction, or impress your co-workers with your vast array of knowledge…

Instagram: A new social media marketing tool?

“Let me sum it up: Twitter is stupid, and Instagram is Twitter for people who can’t read.”
 — Max, 2 Broke Girls

As healthcare marketers, we know the value of social media in engaging patients…

Like it or not, Facebook advertising will find you!

The goal of targeted advertising is to get consumers to see advertisements that are most relevant to them. It used to be that companies would shape their targeted advertising strategies based solely on what customers like and don’t like…

Facebook: What’s Next?

When I first got on Facebook, it was only for people in college. I couldn’t wait to get on there and connect with the other incoming freshman at my university.

Since then, Facebook has certainly come a long way. It’s not only one of the hottest places to be for…

Recap from 2013 SXSW Interactive

This month, representatives from CDMi attended the 2013 South by Southwest (SXSW) convention in…

Tech industry billionaires take a break from coding, to film a movie about coding

I remember the first time I learned about coding. It was third grade and with the help of the LOGO Turtle program, my class was able to generate basic shapes using a turtle cursor. At the…

#WhatsWithAllTheHashtags?

As social media grows and evolves, so does the mighty Hashtag! The # symbol, called a hashtag, is used to mark a keyword or trending topic. Organically created by Twitter users, the hashtag helped categorize different messages. In the past few years, the hashtag has become somewhat…

What’s happening right now?

What do Twerking, Lamar Odom and NASCAR have in common?
How about Chicago Bears, North West and Daft Punk?

Always start a meal with a good app

Last December, a jar of truffles and a few conversations over the love of the ingredient led to a brilliant idea. What if a group of like-minded foodies gathered to cook for each other, sit down and enjoy some conversation?

Facebook is about to change the Landscape of Advertising…Again

“You better start swimmin’. Or you’ll sink like a stone. For the times they are a-changin’.” — Bob Dylan

And the times over at Facebook are indeed a-changin. This week Facebook launched the beta…

Why George Costanza Would Have Loved Google Wallet

George: My back is killing me.

Jerry: Of course! Because of that wallet. You’ve got a filing cabinet under half of your ass.

Hello Microsoft’s IllumiRoom, Good Bye Social Life.

Like most people, my new years resolution for 2013 is to go to the gym more, be more proactive and take more risks! And like most people, I am so excited to start fresh and clean up my life! That was until Microsoft dropped a game changer…

How Technology is Redefining Romance

Valentines day is almost here. That means lots of chocolate, wine, roses and people sitting at home wishing they had someone to share it all with. As more and more people become comfortable with technology, the negative stigmas attached to online dating have all…

More is better?

For many years, we’ve been told the age old adages of “less is more” and the infamous K.I.S.S. (Keep it simple stupid). According to recent Nielsen global survey, respondents indicated that a media mix as well as strong word of mouth advertising garner the most success in raising consumer awareness.

The Current State of Social Networks

Social networks has only recently been truly recognized as the pivotal means of networking/communication. But like most things, social networks will continue to change just as society does. This info-graphic gives some good insight on the current state of social…

Alright Vine, I’m ready for my close up.

They say a picture’s worth a thousand words. So how many words is a video worth? Thanks to Twitters new Vine App, we’re about to find out. The Vine app connects with your Twitter account and allows you to tweet 6 second video clips. A lot of people are…

Coca-Cola changes the flavor of their Ads.

For years studies have shown links between obesity and soda consumption. Yet Soda advertisements are so good, that people seem to overlook the harmful effects and continually buy the delicious beverages anyway. Starting this week though, Coca-Cola will…

A Video Game That Can Help People Better Understand The Patient Experience

We work in an industry where you have to try and put yourself in the mind set of patients. If we can understand their struggles, we can better provide them with the right information and resources to…

Just The Facts: Social Media Figures and Statistics for 2013

Maybe it’s just me, but sometimes I feel like social media is the wild wild West. Its new, exciting and maybe even a little dangerous (e.g., Anthony Weiner). We know it’s out there but it’s so wide open that anything is…

The Super Bowl of Advertising

The NFL Playoffs are underway and that means Superbowl XLVII is right around the corner. While my team won’t be playing for the the Lombardi Trophy this year (or ever. This guy, self deprecating New York Jets fan) I will still be glued to the TV and heavily invested in the…