Why should your nav be sticky?

A great infographic shows the benefits of sticky navigation (navigation that remains on screen when the user scrolls down to read content). It quotes a usability study that showed navigation to be 22% quicker with sticky, or persistent, navigation. And it equates this speed…

It’s not Rocket Science, it’s Empathy

Recently IDEO founder David Kelley gave a wide-ranging interview to 60 Minutes in which he spoke about what sparks innovation, his relationship with Steve Jobs and the creation of the first Apple Mouse. Kelley started the design and consulting company IDEO, which…

The Current State of Social Networks

Social networks has only recently been truly recognized as the pivotal means of networking/communication. But like most things, social networks will continue to change just as society does. This info-graphic gives some good insight on the current state of social…

Facebook is about to change the Landscape of Advertising…Again

“You better start swimmin’. Or you’ll sink like a stone. For the times they are a-changin’.” — Bob Dylan

And the times over at Facebook are indeed a-changin. This week Facebook launched the beta…

Movie theater ads- changing for the better

As most of you know, we now have to sit through commercials before we even get to the previews when going out to the movies. Personally, I have not enjoyed this addition in recent times but now we might actually be interested and entertained. Microsoft is…

Top Tech Trends for 2013

I hope you enjoyed playing with that fun piece of technology you received this past Holiday season, because chances are it’s already out of date. This is just the nature of the world we currently live in. Technology is constantly evolving at a rapid rate and if you thought 2012 had…

The Super Bowl of Advertising

The NFL Playoffs are underway and that means Superbowl XLVII is right around the corner. While my team won’t be playing for the the Lombardi Trophy this year (or ever. This guy, self deprecating New York Jets fan) I will still be glued to the TV and heavily invested in the…

The robot will see you now

The FDA just approved the iRobot for use in U.S. hospitals. This takes iPad apps for HCPs to a whole other level. It monitors patients, pulls electronic medical records, and allows doctors to check in with patients remotely. When the iRobot was first tested without a covering…

Wireless Charging — A New Space for Advertisements?

This is a pretty interesting article found on mashable.com, explaining how the Tech World is finally getting behind the concept of “wireless charging.” It briefly covers how some companies (Otterbox,Intergrated Device Technology) are…

Hello Microsoft’s IllumiRoom, Good Bye Social Life.

Like most people, my new years resolution for 2013 is to go to the gym more, be more proactive and take more risks! And like most people, I am so excited to start fresh and clean up my life! That was until Microsoft dropped a game changer…

Coca-Cola changes the flavor of their Ads.

For years studies have shown links between obesity and soda consumption. Yet Soda advertisements are so good, that people seem to overlook the harmful effects and continually buy the delicious beverages anyway. Starting this week though, Coca-Cola will…