Santiago Bustelo, in english

We need to stop talking about UX Empathy for at least two years

Many UX professionals talk about…

If this is the “seat at the table” we get as UX, it’s time to stand up.

The Three Decades of UX

Our Rule #1 for Strategic Consulting: “Things are done right, or they are done again.”

It might be that the ones who redo it and get it right are not us… but our competitor, learning from our mistakes.

UX devaluation hits a historic low. It’s time to address the elephants in the room.

A programmer’s job is to program computers. Not people.

The first UX rule for programmers: computers…

Buying cheap things you don’t need isn’t saving. Are you doing the same with your UX & IT procurement?

At Kambrica we don’t have “clients.”

As strategic UX consultants, we don’t have “clients.” We have advised people, guided people…

How NOT to brand your “methodology that’s not a methodology but a design framework that’s the answer to Life, the…