Archive of stories published by scatter / gather

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Rachel Lovinger in scatter / gather

Nov 6, 2009

Cowboy, Ninja, Bear

Rest in peace Rock, Paper, Scissors. (Images via swirlingthoughts, macfixer, and blockpartypress)

At some point in your…

Rachel Lovinger in scatter / gather

Nov 12, 2012

Casting “Content Strategy: The Movie”

I’m kind of a pop culture fiend. My DVR is constantly in danger of running out of room. I may…

3 responses

Lisa Park in scatter / gather

Dec 11, 2012

Book Review: Content Everywhere

When I first opened Sara Wachter-Boettcher’s Content Everywhere: Strategy and Structure for Future-Ready Content, my heart sank with the realization that I’d blindly signed up to review a veritable tome, against a tight deadline. The book weighs in at more

Rachel Lovinger in scatter / gather

May 28, 2009

What Makes A Content Strategist?

I have this friend who’s been looking for a Content Strategist for a web design project. He’s having…

1 response

Rachel Lovinger in scatter / gather

Mar 6, 2014

The Next Generation of Content Strategists

Casey, Sarah & Julie: The First Recipients of the Facebook Content Strategy Fellowship. Photo via Casey Capachi

The field of content strategy has been growing continuously for several years now. Many of the newcomers are people…

Melanie Seibert in scatter / gather

Sep 7, 2014

How savvy retailers use educational content

Ecommerce is tough business. On one hand, you’ve got behemoths like Walmart using…

Melanie Seibert in scatter / gather

May 1, 2014

Making friends with the 404 page

Wouldn’t it be great if everything online went right all the time? You click a link and it takes you…

Robert Stribley in scatter / gather

Oct 6, 2011

Autofail

How Apple’s Autocorrect Teaches Bad English

Rachel Lovinger in scatter / gather

Dec 23, 2014

2014: The Year in Content

In 2014, familiar content surfaced in exciting new forms. Photo via Cross-stitch ninja

Rachel Lovinger in scatter / gather

Oct 7, 2012

Content Strategists of the World: Kerry-Anne Gilowey

Nearly three years ago I wrote a short post about why I was excited about the first international CS Forum, scheduled to be held in Paris that spring. Kerry-Anne Gilowey, a content strategist in South Africa, read the post and commented…

These were the top 10 stories published by scatter / gather; you can also dive into yearly archives: 2009, 2010, 2011, 2012, 2013, 2014, and 2016.

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scatter / gather

ideas + opinions from content strategists

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