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School of Content
Content strategy, management and marketing for SaaS and e-commerce companies.
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Andreea Macoveiciuc
Mar 1, 2020
Latest stories
How to track Hubspot meeting bookings in GA4 and LinkedIn with GTM
How to track Hubspot meeting bookings in GA4 and LinkedIn with GTM
Track conversions for booked meetings in GA4 and LinkedIn
Andreea Macoveiciuc
Jan 17
How to Build a Content System for Content Batching
How to Build a Content System for Content Batching
Create a month’s worth of content in one go
Andreea Macoveiciuc
Feb 10, 2024
I made a Content Strategist Pro — Custom GPT
I made a Content Strategist Pro — Custom GPT
I made a custom GPT that helps you audit your website or create a content strategy.
Andreea Macoveiciuc
Jan 14, 2024
How to track HS form submissions that come from LinkedIn ads with GTM
How to track HS form submissions that come from LinkedIn ads with GTM
With GTM / GA4 tracking, you can see which form conversions happen on a website.
Andreea Macoveiciuc
Jan 7, 2024
How to track Hubspot form submissions in GA4 with Google Tag Manager
How to track Hubspot form submissions in GA4 with Google Tag Manager
Learn how to set up the GTM triggers to correctly track conversions
Andreea Macoveiciuc
Dec 28, 2023
How to send leads from LinkedIn lead gen forms to Hubspot
How to send leads from LinkedIn lead gen forms to Hubspot
Quick LinkedIn — Hubspot integration guide
Andreea Macoveiciuc
Dec 23, 2023
How to automate content creation with Airtable, Make.com and OpenAI’s API
How to automate content creation with Airtable, Make.com and OpenAI’s API
Create hundreds of pages with similar structure and populate them automatically
Andreea Macoveiciuc
Aug 21, 2023
Content Strategy
Content Optimization When You Have No Traffic or Traffic is Decreasing
Content Optimization When You Have No Traffic or Traffic is Decreasing
How to figure out why you’re losing traffic and how to fix the issue
Andreea Macoveiciuc
May 18, 2023
6 Resources for Hiring Content Strategists, Writers, or Marketers
6 Resources for Hiring Content Strategists, Writers, or Marketers
Check out these websites and communities if you’re building a content team
Andreea Macoveiciuc
Jan 17, 2023
Minimum Viable Content Strategy for Early-Stage Startups
Minimum Viable Content Strategy for Early-Stage Startups
Avoid content chaos if you’re just starting to create content for a new SaaS startup
Andreea Macoveiciuc
Jun 29, 2022
SaaS Content Audit: Understanding the Content Consumption Patterns
SaaS Content Audit: Understanding the Content Consumption Patterns
When auditing your content, look for patterns that can indicate issues with your funnel and content-user fit
Andreea Macoveiciuc
Jun 21, 2022
How to Align Your Content Strategy to Your Brand & Marketing Strategy
How to Align Your Content Strategy to Your Brand & Marketing Strategy
Quick diagnosis and solution guide for content that’s not performing
Andreea Macoveiciuc
May 25, 2022
What Should a Content Brief Contain? Examples from a SaaS Business
What Should a Content Brief Contain? Examples from a SaaS Business
How to write a content brief that’s useful for your content marketing team
Andreea Macoveiciuc
Jan 5, 2021
SaaS Content Strategy: Should You Build a Funnel or Just Educate Users?
SaaS Content Strategy: Should You Build a Funnel or Just Educate Users?
A case study that shows why you need to focus on personas, funnel stages and search intent
Andreea Macoveiciuc
Dec 7, 2020
The 30–60–90 Day Content Strategy and Marketing Plan
The 30–60–90 Day Content Strategy and Marketing Plan
Your first 90 days as a content strategist or marketer in a new company
Andreea Macoveiciuc
Dec 6, 2020
Competitor Content Analysis: A Practical Example
Competitor Content Analysis: A Practical Example
How to perform a competitor content analysis to find gaps
Andreea Macoveiciuc
Nov 6, 2020
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