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Go to the profile of Claire Strickett
Claire Strickett in School of Planning

From Planner to CEO?

How does a career as a planner prepare you — or not — for life as the CEO of a creative agency? And what fresh perspectives can those who’ve made that leap share about the discipline…

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Go to the profile of Claire Strickett
Claire Strickett in School of Planning

Good habits, bad habits, and riding crops

Open Strategy School of Planning with Mark Pollard & Richard Huntington

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Go to the profile of Claire Strickett
Claire Strickett in School of Planning

Different Schools of Strategy

You might think there’s only one school of strategy that counts — this here School of Planning. But as it turns out, we are large, we contain multitudes.

Within one School of Planning, there are almost as many schools of thought as there are…

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Go to the profile of Shadi-Sade Sarreshtehdarzadeh
Shadi-Sade Sarreshtehdarzadeh in School of Planning

Creative Development: Why Planners Should Love Research

‘We want to test the concepts in qual’ — every planners dreaded words. But they shouldn’t be. In the School of Planning’s most recent talk on creative development, Steve Lacey of SLS came in to defend the purpose of research, making…

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Go to the profile of Shadi-Sade Sarreshtehdarzadeh
Shadi-Sade Sarreshtehdarzadeh in School of Planning

Creative Development: A planner’s guide to building not bombing

At the latest Open Strategy event, three speakers tackled the topic of creative development, focusing on how planners should build ideas rather than destroy them. VCCP’s Head of Planning, Cat Wiles, gave the planner’s…

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Go to the profile of Shadi-Sade Sarreshtehdarzadeh
Shadi-Sade Sarreshtehdarzadeh in School of Planning

Creative development: How to build and not destroy — The Creative’s View

At the latest Open Strategy event, we had three speakers tackle the topic of creative development, focusing on how planners should build ideas rather than destroy them. VCCP’s Deputy ECD, Jim Thornton…

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Go to the profile of Henry Bilson
Henry Bilson in School of Planning

A bluffer’s guide to writing an awards paper

‘So… what was that all about?’

That was the one question I always asked myself when tasked with writing the first couple of awards papers in my (still fairly short) planning career. It was also the first point I made when I…

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Go to the profile of Lydia Taylor
Lydia Taylor in School of Planning

Structuring strategic storytelling

People always look fairly perplexed when you say your job is a planner in an Ad agency. After the standard “Is it just like Mad Men?” questions are answered, it’s a hard role to articulate. In many ways we are storytellers; we understand the stories of people, we tell…

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Go to the profile of Lydia Taylor
Lydia Taylor in School of Planning

Speaking to People: The Strategist’s Secret Weapon

“We don’t talk to enough people about stuff”, this was the hit home message from Lucky General’s Strategist, Loz Horner as he took the mic to give his perspective on how to develop and sell strategic narratives. And what a topical point to…

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Go to the profile of Gethin James
Gethin James in School of Planning

Class is in session

“What’s your worldview?” was the question. Plato, Aristotle or Wittgenstein the possible answers. Not the obvious place to start a lesson on brand building. Especially given the school’s unashamed focus on practical skills and knowledge.

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