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Why we need to understand how to build better stories-an introduction

Why we need to understand how to build better stories-an introduction

How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?
Go to the profile of Matt Sheehan
Matt Sheehan
A Foreword from Andy Goodman

A Foreword from Andy Goodman

Of course, I have to start with a story.
Go to the profile of Andrew Goodman
Andrew Goodman
When you want better stories, look how you structure them

When you want better stories, look how you structure them

First make sure your 'story' is a story, then play with preexisting schemas so your audience has less work to do entering the story's…
Go to the profile of Matt Sheehan
Matt Sheehan
Use emotion with intention - we feel so much more than 'sad'

Use emotion with intention - we feel so much more than 'sad'

Emotions are a powerful evolutionary driver and we can use a range of them to help engage empathy with stories
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Beware the 'single story' - how we can frame master and counter narratives in stories

Beware the 'single story' - how we can frame master and counter nar...

Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. How we use them is important.
Go to the profile of Matt Sheehan
Matt Sheehan
Deceptive cadences in story- surprise and delight your audience

Deceptive cadences in story- surprise and delight your audience

Great stories live just at the edge of expectation. Consider your favorites. Do they turn out as expected? Not the best ones.
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Help the audience to enter the world of the story through narrative transportation

Help the audience to enter the world of the story through narrative...

Scholarship finds that when people enter the world of a story, often they come back transformed
Go to the profile of Annie Neimand
Annie Neimand
True stories also have to feel 'true' - verisimilitude in story

True stories also have to feel 'true' - verisimilitude in story

If the audience of the story is one of the most important characters, how do our own 'truths' fit in?
Go to the profile of Matt Sheehan
Matt Sheehan
The audience is often the most important character in your story

The audience is often the most important character in your story

Create room for your audience in the stories that you tell, to connect, engage and see themselves.
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Science of Story Building: A Few Thoughts As We Wrap Up

Science of Story Building: A Few Thoughts As We Wrap Up

With Matt Sheehan and Annie Neimand
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
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