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SSB: Ignite
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UF College of Journalism and Communications
Why we need to understand how to build better stories-an introduction
Why we need to understand how to build better stories-an introduction
How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?
Matt Sheehan
May 10, 2018
A Foreword from Andy Goodman
A Foreword from Andy Goodman
Of course, I have to start with a story.
Andrew Goodman
May 10, 2018
When you want better stories, look how you structure them
When you want better stories, look how you structure them
First make sure your 'story' is a story, then play with preexisting schemas so your audience has less work to do entering the story's…
Matt Sheehan
May 10, 2018
Use emotion with intention - we feel so much more than 'sad'
Use emotion with intention - we feel so much more than 'sad'
Emotions are a powerful evolutionary driver and we can use a range of them to help engage empathy with stories
Ann Searight Christiano
May 10, 2018
Beware the 'single story' - how we can frame master and counter narratives in stories
Beware the 'single story' - how we can frame master and counter nar...
Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. How we use them is important.
Matt Sheehan
May 10, 2018
Deceptive cadences in story- surprise and delight your audience
Deceptive cadences in story- surprise and delight your audience
Great stories live just at the edge of expectation. Consider your favorites. Do they turn out as expected? Not the best ones.
Ann Searight Christiano
May 10, 2018
Help the audience to enter the world of the story through narrative transportation
Help the audience to enter the world of the story through narrative...
Scholarship finds that when people enter the world of a story, often they come back transformed
Annie Neimand, Ph.D.
May 10, 2018
True stories also have to feel 'true' - verisimilitude in story
True stories also have to feel 'true' - verisimilitude in story
If the audience of the story is one of the most important characters, how do our own 'truths' fit in?
Matt Sheehan
May 10, 2018
The audience is often the most important character in your story
The audience is often the most important character in your story
Create room for your audience in the stories that you tell, to connect, engage and see themselves.
Ann Searight Christiano
May 10, 2018
Science of Story Building: A Few Thoughts As We Wrap Up
Science of Story Building: A Few Thoughts As We Wrap Up
With Matt Sheehan and Annie Neimand
Ann Searight Christiano
May 10, 2018
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