An exploration of what science and research tells us about why stories work. We're synthesizing scholarship from multiple disciplines to help inform journalism and public interest communications leaders and practitioners how to break through the noise and work toward the greater public good. Effort headquartered at the University of Florida College of Journalism and Communications. Lauren Griffin served as research assistant on the Ignite series. Findings curated at scienceofstories.org or #storyscience on Twitter. With thanks to our partners at the John S. and James L. Knight Foundation and the News Integrity Initiative.