Archive of stories published by Statement of Work Automation

Selling via Services

TSIA recently shared an article that traces the shift in how buyers get the information they need to inform purchasing decisions. What used to stem entirely from sales gradually moved to a mix that includes marketing and sales. Now, we’re starting to see yet another change, where sales…


Love Services AND Your Clients

In his article entitled Learn to Love Services, Aaron Ross makes some salient and logical points around why tech companies should embrace professional services as an excellent source of revenue.

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