Yahoo!, Focused Strategy, and Magical Thinking:

What We Can Learn from Yahoo’s Failure

Strategy Is The Art of Turning The Tangible Into The Emotional

Use a value inequality instead of a…

Don’t Visualize Your Success, Visualize Your Work

Sunk Cost Fallacy

Strategic Cognitive Biases on Sundays, part 21

Cheap, Cheaper, and the Cheapest

It’s Wednesday, and it’s time for the ‘Customer cognitive biases’ column

A Tricky Trap of Success

The more you succeed, the less critically you think

Easier to Measure ≠ More Useful For Decisions

The pitfall of data-driven decisions

The International Plumbers’ Conspiracy

The Small Detail That Can Ruin the Whole Strategy

A Bird in the Hand Is Worth Two Tomorrow

It’s Wednesday, and it’s time for the ‘Customer cognitive biases’ column.

“Find a Compatible Mom and Build Your Village”

It’s Thursday, and it’s time for the ‘Trend of the Week’ column