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SimpleReach
The #1 way to measure and improve content ROI
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Janelle Elfar
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SimpleReach
Aug 30, 2018
IGTV launches and video gets more complex — Mastercard and startups have the same digital problem — 2019 Ad spend…
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Janelle Elfar
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SimpleReach
Aug 30, 2018
Clorox and Samsung merge content and influencers — The $100b Instagram payoff — Rolling Stone and Bleacher Report…
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Janelle Elfar
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SimpleReach
Aug 30, 2018
Air Jordans and the future of branded content — Meredith and Time go branded video — Unilever and distrust in…
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16
Janelle Elfar
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SimpleReach
Aug 30, 2018
Snapchat CPMs and programmatic evolutions — New York Times gets personal — Branded Content Benchmarks for June 2018
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5
Janelle Elfar
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SimpleReach
Aug 30, 2018
The World Cup’s content competition — Surveying the content landscape post-GDPR — YouTube or bust for teens
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11
Janelle Elfar
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SimpleReach
Aug 30, 2018
Pepsi goes to Hollywood — Accenture steps on agency toes — GDPR and content creators
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Janelle Elfar
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SimpleReach
Aug 30, 2018
Publishers get a Silicon Valley crash course — Livestreaming points to fracturing of video distribution — Facebook…
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10
Janelle Elfar
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SimpleReach
Aug 30, 2018
TV and digital measurement convergence — Hot or Not in organic engagement — Surprising decline of favorite marketing…
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7
Janelle Elfar
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SimpleReach
Aug 30, 2018
Kellogg’s goes all-in on video — More platform algorithm changes — Branded content benchmarks updated for May
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Janelle Elfar
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SimpleReach
Aug 30, 2018
The growth surprise in online video — “T-shaped marketing agencies” — Role reversal in the publishing world
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The #1 way to measure and improve content ROI
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