Strategy

Why do corporate innovation strategies fail?

Innovation has become imperative for companies, but the…

The Content Experience

When we started our first project for the publishing industry in 2012, we would never have imagined that it would lead us so far. It was three years ago and surprisingly, from that day on, working with newspapers, magazines and media companies happened to be an almost daily routine. And…

Hikers, Ticino, Service Design

What is the first thing that come into your mind when someone talk about Hiking? Probably wild nature, trails in the woods, the high peak of a mountain. Definitely not Service/System Design, User Experience or similar, right? Well, starting from today this pair won’t be so…

Some thoughts on Facebook Instant Articles

The day has come. Facebook launched its new tool for publishers last week and this is going to shake up the future of the entire industry. Too much? Then take a look at the guys working with Facebook as global partners and “beta-tester” in this first…

LoopPay and Samsung: a new mobile payment experience

In the mobile payments space, exceptional customer experience is everything. There are two main players in this field who are competing for leadership: Samsung and Apple.Sketchin is proud to announce that one of their clients…

Swiss e-commerce 2014: here’s who offers the best customer experience

More and more often, we buy the most important items for our everyday life online. But what kind of buying experience do the top 20 e-commerce websites in Switzerland offer? Is it really practical, enjoyable…