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Sounds like an episode of Black Mirror. All it needs is a tragic ending.

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Vinit Patil

Finding Retail Success: Shop talk with SF’s Finest Retailers

“I look for makers who go beyond trends,” says Giselle of Rare Device and points to the signs she looks out for, in our chat series…
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Vinit Patil
Starting a Handmade Movement

Starting a Handmade Movement

In these next episodes made with our friends at Renegade Craft, we feature two retailers, Kerri Lee Johnson and Jill Lindsey who are…
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Vinit Patil
Wholesale: How do you know you’re ready?

Wholesale: How do you know you’re ready?

Wholesale, like most things in life, book writing, babies, marathon training, doesn’t call for an exact moment to get started.
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Vinit Patil
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How Retailers Buy

How Retailers Buy

OK, Google. How do museum stores buy…? If your goal is to confuse complex machine algorithms, ask this question. Independent retailers…
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Vinit Patil
Process and Pain: Design Thinking At Freitag

Process and Pain: Design Thinking At Freitag

If design is about how things work, at Freitag, it’s a virtuous cycle of recreation. Daniel Freitag, one of the two founding brother’s made…
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Vinit Patil
Phishing Scams and What We Did To Recover

Phishing Scams and What We Did To Recover

After years of successfully dodging email scams, we bit. Things ultimately got resolved. And with some good side consequences. Here’s what…
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Vinit Patil
Getting Retail Ready: The Art of Presentation

Getting Retail Ready: The Art of Presentation

This article first appeared on the Renegade Craft Blog here
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Vinit Patil
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