Content before structure

The other day I had a potential client on the phone who was under time pressure. She asked me whether I could work on the structure/framework of the presentation (and the template) while in parallel they would start filling things in.



When you start a project and need to cut up…

Bunkr presentation design app

Consolidation chart

This is a nice way to show consolidation in an industry. You can digest the chart in 2 ways: on the podium you see the big picture of consolidating financial institutions, reading in close-up on the screen, you can see the details. The chart could have been better if the width of the arrows…

“We need to animate that!”

The audience does not see the difference between 4 consecutive slides with different images, or 1 slides with 4 consecutive image build up, so there is no point in trying to cut slides by consolidating 4 images into one. Four slides are easier to edit, and four separate slides are easier to email as PDF.

The best briefing

The worst presentation briefing (and as a result most time-consuming presentation design project) is a long deck of slides full of bullet points that have been shortened (hey, we learned about being concise) to such an extend that they have turned into meaningless, generic prose.



The best…

Polite VC feedback

A venture capitalist needs to turn down people all the time. Sometimes decisions are scientific, most of the times they are not. Sometimes they are made after extensive deliberations, most of the time in the first minutes of meeting you. It can be that they do not like the sector, do not…

7 time zones away

Yesterday was Independence Day in Israel, so I was not working. One of the costs of working with international suppliers; random holidays. Other drawbacks: time zone differences, and in the case of Israel, a weekend that does not overlap (Friday Saturday here). By the time a west coast client…

Confusing Keynote?

Apple is known for making beautiful and easy-to-use software, but I am struggling with the new Keynote, especially with the simple task of colouring shapes, and the text inside them. I always pick the wrong colour box, and need to switch a number of different menus to complete very basic…

Keynote with Dropbox/Box/Gmail

The new Keynote creates files that look like a single file on a Mac, but on other machine appear as a folder with multiple files in them. This has implications for online file sharing:

• Gmail: emailing a Keynote file as attachment does not work