Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been a wild ride.
With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring…
As a startup marketer, there’s nothing more frustrating than seeing your customer acquisition costs (CAC) suddenly spike without a clear reason. Over the years, I’ve seen this happen time and again, and…
Branding is not set in stone; it evolves. Just look at how brands like Airbnb, Google, and Dunkin’ have revamped their identities to stay relevant and…
In 2004, LEGO was teetering on the edge of bankruptcy with $800 million in debt. Their plethora of products, including clothes, action figures, and even video games…
We’ve all been there — faced with a decision and, not wanting to rock the boat, we say, “I don’t mind.” Seems harmless, right? Wrong. I dug into a study that explores how this kind of…
Tired of your marketing campaigns getting lost in the sea of sameness? Ready to shake things up and grab some attention? Good, because I’ve got 3 unconventional strategies that’ll make your…