Archive of stories published by Smedvig Ventures

SaaS Metrics — What am I aiming for?

In my last post I presented LTV:CAC and CAC Payback as the two most important metrics for SaaS…

These were the top 10 stories published by Smedvig Ventures; you can also dive into yearly archives: 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, and 2024.

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Smedvig Ventures
London based Smedvig Ventures helps B2B tech teams scale more confidently from early traction to inspiring success stories. We invest between €4–8m in rounds of up to €20m across Europe.
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