There are a lot of things to love about Snapchat. It’s fun, creative, real time and it’s a great medium to use to reach college students. According to a Mashable study, 77 percent of college students use Snapchat daily. Once my team learned…
Saving Time and Building Engagement with Snapchat Series
I’ll admit it; I’m a Snapchat convert. It is hands down my favorite channel I manage at Flagler…
On any given day, Snapchat reaches nearly half of 18- to 34-year-olds in the United States. In 2016 alone, Snapchat released new video-recording sunglasses called Spectacles, announced original programming from Disney, and surpassed Twitter…
Exam season was upon us, and students went out of their way to make sure we knew it. When tweets laden with desperation, agony and stress started to flood our @UTAustin mentions, my colleague and I knew our…
Fact: Snapchat is an important part of social media strategy in higher education.
Our social media team at Campbell University loves Snapchat. It can be so many things to so many users. It can be fun, informative, and entertaining all at the same time. On the flip side, it can also be extremely time consuming for content…
Holidays (big and small) are a great opportunity to engage with students on social media. You…
These were the top 10 stories published by Higher Education Social Media Today; you can also dive into yearly archives: 2016, 2017.