5 Fan Engagement Lessons from E-Sports

E-sports is one of these spells in the sports industry. As soon as you say it, you get the room’s attention. No wonder, with the sky-high engagement rates and almost unexplainable concept to non-gamers. 
Safe to say, e-sport is on the rise and it probably hasn’t…

What can startups learn from Nike’s campaign

It’s been a more than a week since Nike dropped the social bomb with the campaign to celebrate 30 years of the famous ‘Just Do It’ slogan featuring Colin Kaepernick.

Fandom Goes a Long Way

There is no need to say that fanhood is an unbeatable power. Being a fan is so much more than watching games in a team’s jersey.

It’s community, life style, commitment and something that hasn’t been defined yet, let’s…