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Snippts by Fieldproxy

Become better every single day. A newsletter for managers in retail, consumer goods, pharmaceutcal & beverages organisations

Managing field sales in the COVID era

Managing field sales in the COVID era

Things are slowly opening up. People are slowly getting used to the new normal. And if you manage a sales team — you are probably still…

Jun 30, 2020

Three Brands that rose from the brink of death!

Three Brands that rose from the brink of death!

Failure is a fact of business life. Nearly 27,000 companies filed for bankruptcy in 2014 alone. About 74 per day! Even if they don’t end…

Jun 25, 2020

Why do brands die?

Why do brands die?

The sentiments of consumers for a brand is more like fire. During good times, it’s a roaring campfire. Emanating light and heat. Making…

Jun 24, 2020

5 innovative pricing strategies for consumer goods brands

5 innovative pricing strategies for consumer goods brands

Pricing is one of the most exigent marketing decisions to be made. If the price is too high, it can scare customers away. If it’s too low…

Jun 23, 2020

Using AI in Consumer Goods Industries

Using AI in Consumer Goods Industries

When I first saw ‘Terminator’ I pictured the evolution of AI as a fairytale idea. But now it’s everywhere around us. And consumer goods…

Jun 22, 2020

5 Examples of Customer Personalisation in Consumer Brands

5 Examples of Customer Personalisation in Consumer Brands

Today’s consumers expect personalized marketing, and brands who use data-driven campaigns to tailor content to their interests are seeing…

Jun 19, 2020

You, tell me — when 36% of consumers are looking to try new products why do 76% of products…

You, tell me — when 36% of consumers are looking to try new product...

70 per cent of companies that deliver amazing customer experience rely on customer feedback. Smart brands have long since realized that…

Jun 14, 2020

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