10 Tips for Curating Viral Content 

Confession: I used to look down on anyone who thought they could create “viral” content for the…

Why Linking Facebook to Twitter is generally a bad idea

Is it good practice to link social media…

The Death of Content Marketing

A Eulogy for Content Marketing with content that will make you…

The Problem with Restaurant Menus

How to Make French Fries Seem Special

There was a time when food was, well.. food.

Now, food is — like everything else —all about the deep dive, about knowing much more than you really need to…

The Real Social Media Game Changers

Trends that will Shape Engagement in 2014

FACEBOOK STATUSES GO PUBLIC
Pressure to increase and diversify profitability will lead Facebook to completely reorganize its ad offerings, a process that began roughly a…

Why Social Media is [isn’t] Like Karate

My inaugural post on Medium. 

On Assumptions, Value, Consumption & Format

 An introduction to providing value through content…

Beware: Endorsing Skills & Expertise

When LinkedIn endorsements say more about you than they do the…

Have LinkedIn Endorsements Become A New Form of Poke?

Endorsements in the real world are an important…

Further to: Why Social Media is like Karate

A response from Uncle Ted.