User Research

How user research at Spotify is getting ahead of shifting trends in global culture

4 Myths about Tactical Research

Do tactical research methods really result in limited impact? Let’s…

Amplifying Research Impact

Give your research a voice that can drive change across your company.

Adopt-A-Participant: Five Tips for Engaging Stakeholders in Large Foundational Projects

Assessing Constraints: Making Products for all Users

At Spotify we aspire to make a great product for…

Creating Strategic Impact for Leadership Through Multidisciplinary Research

I lead the Strategic…

Ethnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing Change

Podcast: Spotify Senior User Researcher, Alex Freeman, for Anthropology +Technology Conference 2020

Alex Freeman

It’s OK to be Human in a Machine-Learned World

What do you do when an A/B test can’t tell you what to…

Lockdown Stories

What Spotify has learned from people in Brazil, Indonesia, and the US during the C19…